It’s not only bankers that are looking to expand their career options in today’s tough economic times, so too are fashion designers as they move to diversify from a fashion brand into a lifestyle one. And hence, the “Designer Hotel’ is born!
The theory is that leveraging existing customer brand loyalty helps to shorten the ‘ramp up’ time for the properties to be successful, and this must be the mantra from the UAE, as most of these designer hotels have been backed by investors in Dubai.
I have had the chance to stay at the Christian Lacroix Hotel Bellechasse in Paris and the Salvatore Ferragamo Continentale in Florence (I would recommend both), but here are even more cities where you get the chance to sleep with a designer.
Alberta Ferretti – Palazzo Viviani at Castello di Montegridolfo, Italy
Armani Hotel – Dubai & Milan
Bulgari Hotel – Milan & Bali
Christian Lacroix – Paris
Diane Von Furstenberg – Claridge’s, London
Diesel – Uxua Casa, Brazil
Karl Lagerfeld – Berlin Schlosshotel
Louis Vuitton – Cheval Blanc in Courchevel, France
Missoni – Edinburgh, Kuwait
Miss Sixty – Riccione,
Moschino – Maison Moschino
Oscar de la Renta – Punta Cana, Dominican Republic
Philip Treacy – G Hotel Galway, Ireland
Ralph Lauren – Montego Bay, Jamaica
Salvatore Ferragamo – Hotel Lungarno Florence and the Continentale in Florence, Italy. Portrait Suites in Rome,
Todd Oldham – The Hotel Miami, Florida
Versace – Palazzo Versace Australia & Dubai
And remember, stealing the designer bathrobe is still a no-no!