I love my Nike Free running shoes (and no, I don’t get paid to mention them) so when I found out you can personalize them I was even more excited. Gone are the days when you have to pay an artist located in Tribeca a year’s wage to get a pair of custom painted sneakers – now it costs you about $20 extra to come up with your design and all from the comfort of home. A ‘must have” for anyone who wears sneakers for exercise or pleasure.
NikePick materials, colours and even have a one-on-one design session with a consultant for you or a group thanks to NIKEiD studio. http://nikeid.nike.com/nikeid/index.jsp#home
ConverseThe Converse MAKE project is pretty irresistible. And they have some funky kids options. http://www.converse.com/#/products/shoes/converseOne/scratch/all
Not satisfied? New Balance and Reebok have also joined in to offer online design services.
And ever wondered what happened to one of the original “design sneakers”… LA Gear! Introduced in 1992 the immortal L.A. Lights, was the shoe line from L.A. Gear that featured red LED bulbs in the heels that blinked every time you took a step. Alongside Reebok’s Pump series, the wildly popular sneakers dominated the shoe scene in the early ’90s with athlete endorsers such as Karl Malone and Hakeem Olajuwon.
Unfortunately it wasn’t enough to keep the company going and they filed for bankruptcy in 1998. LA Gear has since eased its way back into the market, and re-released the classic L.A. Lights hoping to take piece of the retro market.