A few recent flights, and the luxury of having some more downtime, has meant I have actually been able to read a magazine cover to cover within the published month for the first time all year. I am a bit of a magazine “snob” and will only ever spend my hard-earned cash on an issue of Vanity Fair or US Vogue (but I openly admit to happily reading complimentary copies when on a plane – usually Time, a myriad of travel magazines and the odd health one). But Vanity Fair hands down for me is the best magazine published – and yes I buy it for the articles!
So do other people share my preferences? I decided to do some research and see what most people read around the world, and chances are you have never heard of the top 5!
Coming in at number one is “The Watchtower” with a circulation of almost 45million copies. It sounds like a magazine that might focus on online gaming, but that couldn’t be further from the subject matter. The Watchtower is an illustrated religious magazine, published monthly in 209 languages by the Jehovah’s Witnesses.
The Watchtower is closely followed by “Awake” which has a circulation of over 43million and is also published by Jehovah’s Witnesses. Awake is distributed by the door-to-door ministry and published in 99 languages.
The next two most read magazines are by the same publisher – “AARP The Magazine” and “AARP Bulletin”, both with a whopping circulation of over 22million each. Unless you live in the US and are over 50, you may not have seen these. AARP is the American Association of Retired Persons and the publications focus on products and services for a mature audience.
Number five spot is held by a German Magazine – “ADAC Motorwelt” which is published by Germany and Europe’s largest automobile club (ADAC), reaching 13million people.
So where do the magazines rank that you buy from your local newsstand?
In the UK Glamour reaches 500k people and OK! 470k.
The US sees Game Informer hit 7.8 million and Better Homes and Gardens 7.6 million
Russians like to read Cosmopolitan with a circulation of 980k.
And 470k Australian’s stick to the traditional Australian Women’s Weekly.
And how about my favourite Vanity Fair? 1.2 million people a month share my love of the articles!