As everyone is aware most people now drink wine. BUT, they buy it from a discount supermarket (shock, horror!), not from a specialty liquor or wine store.
The largest retailer of wine in the world is Tesco (with over $1.8 billion in sales a year) and close behind them is Cosco (over $1.0 billion in sales)
Costco’s approach to selling wine is very different to other supermarkets or retailers, choosing only to carry 100 – 200 wines at any given time, compared to the norm of between 1,500 up to 3,500. Selection is limited at Cosco so value and quantity sales are the key. But don’t think undrinkable wine, as the secret for Cosco has been to bring global wines (French, Kiwi, Australian, Chilean, German) to the USA market. And while prices do start at $5 for a bottle you can also buy Dom Pérignon!
If you are looking for a good tasting cheaper wine… these made Wine Spectator’s Best 100 list and definitely won’t break the bank.
Rank 21 – $15 Georges Duboeuf Morgon Jean Descombes 2009
Rank 42 – $9 Quinta de Cabriz Dão 2008
Rank 43 – $14 Gruet Blanc de Noirs New Mexico NV